Sell Vistana / Sheraton / Westin StarOptions for Cash

Vistana Signature Experiences is the umbrella program for the Sheraton + Westin Flex/Aventuras accounts that used to be separate. They all use StarOptions as the underlying currency. Here is what StarOptions actually pay on the secondary rental market and what moves the offer.

What StarOptions actually pay (2026)

StarOptions rent for roughly $0.01–$0.025 per StarOption on the secondary market. The range reflects resort tier (Westin Princeville and Westin Kaanapali at the top, Sheraton Vistana at the bottom) and how much of the allocation is bookable in peak season.

AllocationAnnual cash rangeTypical buyer use
44,000 StarOptions$440–$1,1003-4 nights mid-tier or studio week
81,000 StarOptions$800–$2,000A 1BR week mid-tier or 5 nights premium
148,100 StarOptions$1,481–$3,700A 2BR premium week or two shorter trips
196,000+ StarOptions$1,960–$4,900+Multiple premium weeks across the year

For context: 81,000 StarOptions is the most common single-week deeded allocation in the program (1BR Premium, peak season at most Sheraton/Westin Flex resorts). 148,100 is a 2BR Premium peak. If you don't know your number off the top of your head, it's on your annual maintenance fee statement.

Heads up

TRP does not currently purchase Vistana StarOptions.

Timeshare Rental Pros — the buyer service we refer to — buys annual points from seven programs: Club Wyndham, Marriott Vacation Club, Hilton Grand Vacations, Diamond Resorts, Bluegreen Vacations, WorldMark by Wyndham, and Disney Vacation Club. Vistana (Sheraton/Westin StarOptions) is not on their current buy list.

If you also own points in one of those seven programs, the TRP quote form applies to those. For your Vistana StarOptions specifically, your best cash-out path is self-renting — book a peak week at Westin Ka'anapali, Westin Princeville, or your home resort, and list it on Airbnb or Vrbo. You keep the full rental spread.

What boosts the offer

  • Westin Princeville, Westin Kaanapali, or Westin Ka'anapali Ocean Resort Villas as home resort. These three book at premium rates 11 months out and rent at near-full retail.
  • 5-Star elite status. Bigger reservation windows and discounted exchange access boost what the buyer can do with the StarOptions.
  • Sheraton Flex / Westin Flex flexibility. Float-week accounts give the buyer access to any open inventory in the network, not just one resort.
  • Long use-year runway. 12+ months out gives full booking-window access.

What lowers it

  • Sheraton Vistana Resort or Vistana Villages as home resort. Saturated Orlando supply.
  • Fixed-week deed at an off-season slot. Buyer loses the StarOptions flexibility.
  • Bonvoy-elected current year. If you've already converted this year to Marriott Bonvoy points, the StarOptions are gone for this use year.

How cash-out works for Vistana owners

Because TRP does not buy Vistana StarOptions, your most reliable cash-out path is self-renting. Book a peak week at your home resort through your Vistana account, then list the reservation on Airbnb or Vrbo. You set the rate, collect the rental income, and handle guest communication. It takes more work than a TRP sell, but you keep the full spread — and Westin Ka'anapali or Princeville weeks can fetch $1,800–$3,000+ in peak season.

For where Vistana sits relative to Marriott (its sister program under MVW), see the Marriott cash offer breakdown. For the cross-program value comparison (including the seven programs TRP does buy), see how much are timeshare points worth.

FAQ

My account is Westin Flex, not Vistana. Does that change anything?
No — Vistana Signature Experiences absorbed Sheraton Vacation Network, Westin Flex, and Westin Aventuras under the same StarOptions accounting in 2018. The buyer treats them as one program. Same per-StarOption math, same offer flow.
What about MVC Marriott Bonvoy elections — should I sell those instead?
Different math. If you elect to convert your annual StarOptions to Marriott Bonvoy points, the effective per-StarOption value drops to roughly $0.004-$0.007 — much worse than the cash-rental offer. Keep your StarOptions as StarOptions and sell those.
I have legacy fixed-week Vistana (pre-points). Is that sellable?
Yes, but the offer math switches from per-StarOption to per-week-at-your-resort. A premium Westin Kierland or Westin Kaanapali week can clear $1,800-$3,000+, while shoulder-season Sheraton Vistana weeks land in the $400-$900 range. Send the deed details and they will price it as a week, not a StarOption block.
Why are Vistana rates lower than Marriott despite same parent company?
The Marriott Destination Points chart is calibrated more tightly than the StarOptions chart — a peak premium week costs ~5,000 Marriott points but ~148,000 StarOptions for an equivalent unit at an equivalent resort. So per-unit-of-currency, StarOptions are lower-density. Per total allocation though, Vistana owners usually do fine — most accounts hold 81K-148K StarOptions.

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